Learn more about packaging for fragrance products and suggested glass product specifications in our info-packed guide below.

In 2016, the global fragrance market is estimated to be worth over $40B USD. Leading those numbers is the home fragrance sector, with personal fragrance following a close second. Within such a tremendous market, the competition is fierce. How does a manufacturer make their products stand out?

A consumer’s first impression of any fragrance product comes from the product’s packaging. From container to closure to labeling, the components of a product’s package will have someone either reaching for it or leaving it untouched. Unfortunately, this happens even before they have a chance to experience a fragrance product’s scent.

Choosing that perfect container and closure is the first step in creating your product’s unique hallmark appearance. In addition to your product’s aesthetic, safety and cost factor equally in choosing the appropriate packaging.

Below we’ve curated a bevy of valuable information and Nashley Glass Packaging product offerings to help you in your search for the perfect product packaging.

Glass vs Plastic
As we’ve established in a blog on this topic, glass containers will always give a product a more luxe aura and higher quality feel. Glass has long been the preferred choice for fragrance packaging. Not only for its upscale look and feel, but for scientific reasons as well. Packaging fragrance products in glass bottles and jars plays three key roles:

• Protect the product from outside elements. Glass offers superior protection for oxygen sensitive products such as antioxidants or oils. While dark glass is the perfect barrier for those products that can be degraded by exposure to light.
• Protect product packaging from the product. Some fragrance products, such as perfumes and oils, contain solvents and formulas that weaken or dissolve plastic. As glass is impervious, it is superior to plastic for these types of products.
• Protect the product from the packaging. Some fragrance formulas can leach chemicals out of a plastic container, thus negatively affecting the product’s stability over time. With glass there is never leaching or product contamination.

Home Fragrance Packaging
When it comes to packaging for home fragrance products, glass bottles and jars offer the best in both beauty and safety. Whether your packaging scented room sprays, diffuser oils or scented candles, there is a bounty of choices in every shape, size and color imaginable.

Our fragrance packaging collection includes glass bottles, jars and accessories for a range of home fragrance products. For the manufacturer of fragrance products for the home, our range includes glass bottles with corresponding misters for room sprays, bottles with diffuser tops for reed diffuser oils and candle containers for scented candles.

Container + Closure = Perfect Packaging
Below you’ll find suggested container + closure combinations ideal for specific home fragrance products.

Room Sprays: Choose 3 to 8.5 oz glass bottles with threaded neck, in clear or colors, paired with a mister top in black or white.

Reed Diffusers: Choose small glass bottles, with or without threaded neck in clear or colors, paired with a wood diffuser top with matching neck type.  

Candles: Choose glass jars in votive, round or square styles, paired with metal, cork or bamboo lid.

Personal Fragrance
Packaging personal fragrance products has never been easier and more economical than with recycled glass bottles and jars. For manufacturers of colognes, body sprays, scented bath oils, soaps and lotions, glass packaging will present any fragrance product in its best advantage.

We offer a wide range of glass bottles and jars with corresponding caps and dispensers perfect for packaging personal fragrance products. You’ll find glass bottles with mister tops for body sprays, glass bottles with pumps for scented body lotions and much more. Our glass packaging is made to industry standards with eco-friendly materials. Present your products to the world in glass packaging that is both beautiful and safe from our fragrance packaging collection.

Container + Closure = Perfect Packaging

Below you’ll find suggested container + closure combinations ideal for specific personal fragrance products.

Body Sprays & Cologne: Choose 3 oz to 8.5 oz  glass bottles with threaded neck paired with a mister top in black or white.

Scented Bath & Body Oils: Choose 3+ oz glass bottles without thread paired with glass ball top or plastic or metal top cork. Glass bottles with threaded neck paired with plastic or metal screw cap.

Scented Soaps & Lotions: Choose Glass bottles up to 16.9 oz with a threaded neck paired with plastic pump in one of several styles, sizes and colors.

Color Packaging
Packaging your fragrance product in a color container offers an interpretive way suggest to the consumer what scent they might find inside.  Find corresponding color options for all of our glass packaging products on individual product pages shown to the right of the main image.

Custom Packaging Design
Haven’t found the perfect fragrance packaging for your product line? Consider collaborating on a custom glass design with Nashley Glass Packaging. We offer production services and options for orders of 20.000 qty and above. 

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A story remains the most powerful way to persuade, but how can packaging tell a story? Often it is this story that drives more value to one object even though two objects are offering the same product or service. Reflex answer for most is ‘brand’ but the story in the end becomes the true unfair advantage. All things even bottles, jars, jugs, and vials can have a story!

All of this comes to light within the results of an amazing experiment. 100 worthless objects were purchased from garage sales, thrift shops, and flea markets: plastic banana, cracked porcelain shoe, wooden mallet. Each item was equally unloved and cost an average of $1.25.

This all changed when multiple talented writers attached short stories to each object giving it new meaning then placing them for sale online. Results were jaw-dropping! An enormous rise in value was experienced. A 33 cent mallet sold for $71 and a 25 cent plastic banana sold for $76!

So we ask again, does your packaging design tell a story? Storytelling can attribute meaning and attach emotion to otherwise functional products elevating perceived value. Your packaging is a critical medium where your product and brand story should climax.

At Nashley Glass Packaging we strive to provide you a beautiful beginning to your story with a broad selection of rigid packaging and industrial supplies.

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When it comes to selling a product, we all know that packaging matters. For example, think of an iconic brand like Coca-Cola. Immediately you can picture the red banner with the white curly font. Clearly, color matters. But how do you know which colored glass packaging is right for your brand? Before you make that decision, there are some questions you should answer first. 

How Do Colors Make You Feel?

It’s been proven that humans have intrinsic reactions to color that come down to pure psychology. This simply means that colors tend to evoke similar feelings and emotions in everyone. These reactions shape how colors are used in society. 

Psychological Implications of Color

Red typically means stop or is used to bring our attention to something, while green says go, or lets us know that something is correct. In packaging, the same rules apply. Red & other bright colors tend to draw our attention in, while black & white packaging follows a more minimalistic style. Colors we tend to perceive as positive include:

• Blue– seen as calming
• Red– it is the quickest color read by our brain
• Yellow– bright and cheerful
• Orange– warm and inviting

Color Associations

You can probably guess by now that color has a major impact on marketing because of how it makes us feel. When choosing the right color for your glass packaging, keep these common color associations in mind:

EXAMPLE	COLOR	ASSOCIATION	ADVERTISING USE
	Red	Warmth, passion, power.	Stimulates quick decision making, associated with energy.
	Lime	Freshness, envy, life.	Healthy/natural products, money/wealth.
	Canary Yellow	Sunlight, brilliance, joy.	Children’s advertising, grab attention.
	Cobalt Blue	Serenity, masculinity, coolness.	Masculine products, corporate America.
	Glossy Black	Elegance, formality, strength.	Contrast, aggressiveness, elegance.
	Frosted White	Purity, perfection, cleanliness.	Simplicity, charities, hospitals.
	Orange	Ambition, warmth.	Heat, stimulation, health.
	Purple	Royalty, mystery.	Feminine designs, children’s advertising.

Common Color Combinations

Now that you know how powerful colors can be on their own, let’s talk about ways to combine color for even better results. The most basic color combinations are the primary colors (red, blue, and yellow), or the secondary colors (blue, purple, and green). As you can see on the color wheel above, the colors in each group are all directly across from each other. This gives them just enough contrast to draw attention without clashing with each other.

Of course, trends tend to change, even in the realm of color. Lately, choosing different shades and hues of the same color has become an increasingly popular choice among brands to create a monochromatic theme that is chic and fun. 

What Colored Packaging Does My Industry Use?

When it comes to packaging, some colors are used to signal consumers while others are used as attention grabbers. Before choosing the right color for your glass packaging, think about the industry you are in. Make sure you are using colors correctly in a way that follows your industry standards and makes sense to your consumers. To help, we’ve put together this cheat sheet. 

Common Industry Uses of Colored Glass Packaging

How To Stand Apart From Your Industry With Glass Packaging

If you want to stand out from your competitors without throwing off your audience, try these tips!

1. If you choose to break tradition, go all out– If you are going to be bold, you can’t stop half-way.
2. Don’t forget the details! – Incorporating your labels, caps, and miscellaneous packaging pieces shows that your brand knows how to go above and beyond.
3. Don’t be afraid to try something new.– Who knows? Your brand could start the next big trend! 

How Do I Decide the Right Colored Glass Packaging for My Brand?

When choosing which colored glass to go with, there are lots of things to consider. First, you want to think about your brand in general. What industry are you in? Are there any colors that seem overused by your competitors? Are there any colors that may not make sense for your brand specifically? For example, if your product is pink, you may not want to use a lot of clashing red in your packaging. 

Consider Your Logo

You may want to include colors that match your company logo, or that at least pair well together. Your logo is probably going to be on your packaging or label somewhere, so making sure it doesn’t look harsh against your colored glass is always a good idea.

You could incorporate colors from your logo into all of your packagings, giving your company a sense of unification to the consumer. On the other hand, you could use colors that compliment your logo and still allow the consumer to understand that the product is related to your overall company in some way. 

Consider Your Audience

When marketing toward a specific audience, there may be a few colors you want to lean towards. Think of who constitutes the majority of your audience and go from there. Your color choices could even change from product to product if needed.

For men, these colors are blues, grays, and greens because they emit an attitude of seriousness and sophistication. For women, pinks, purples, and other bright colors have proven to provoke the most positive consumer response. Children enjoy the three primary colors because they are bright, grab attention, and are easily recognizable. Older audiences tend to respond best to bright, saturated colors, as pastels and softer colors tend to become muddled with age. 

What is the Best Colored Glass Packaging for My Product?

Finally, our last question concerns the specific product you plan on selling. While keeping in mind what we have learned about color associations, industry standards, and branding, let’s talk about the product itself. 

Evoke a Sensation 

Every product evokes a sensation whether that be taste, smell, or even comfort. You want to make sure your colored glass matches the sensation your product is evoking. For example, Coca-Cola has a beverage with hints of orange in it. It wouldn’t make sense for the packaging to include blue because that wouldn’t convey the taste of the product to the consumer.

The same goes for smell; if a candle had an overall fruity smell, you would expect it to be a bright color as opposed to white or black. When choosing your colored glass, evaluate the elements of your product and determine if any of them make the most sense with a certain color. 

Don’t Discount Clear Packaging

With that being said, sometimes your product will be enough marketing by itself without over-the-top packaging. If your product is pretty or its natural color is important to the consumer, clear packaging may be the way to go.

In cosmetics, lipgloss tubes are often clear so that the consumer can see the true color of the product before buying it. This even applies to produce where clear bags or boxes are preferred so consumers can see the quality of the food before they buy it.  

Product Needs

Finally, think about logistics. Is your product light-sensitive? If so, dark-colored glass packaging is going to be best. If the look of dark glass isn’t for you, try other light concealing methods such as frosted glass, or completely opaque colored glass.

Glass Packaging With Lead-Free Paint

One last but important thing to keep in mind when considering colored glass packaging is a safe coloring process. Oftentimes, the chemicals used to color glass can contain chemicals harmful to both products & customers alike.

Be sure to source your packaging from responsible manufacturers whose colors are not only beautiful but safe. For example, Nashley Glass Packaging is proud to offer many different colors & finishes that are all lead-free for safe product containment.

Nashley Glass Packaging boasts an extensive collection of colors to suit any industry or product need. Our finishes include transparent, frosted, mercury veneer, or opaque colors. We can even create custom color options for you and your brand! Shop the colors across our site and discover new audiences with colored packaging.

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Products come in all sorts of bottles and jars. To ensure your products are properly sealed, choosing the right product closures is important. In this guide, we break down the lids, caps, and tops that best accommodate the glass products.

Choosing the Right Closure for Bottles and Jars

You consider the presentation — the aesthetic your product has, how your product can grab a customer’s attention. And you consider the perfect functionality, keeping your product air-tight & safe or allowing for easy dispensing.

A product that’s not properly packaged may see setbacks. To make sure your product doesn’t end up spilling on someone’s carpet, keep these questions in mind as you read through our article:

• Will your product be safe in its packaging?
• Do you want your product closures to draw attention? If not, should the jar, bottle or its contents take all the spotlight?
• What closure will make the most sense to the consumer?

Another factor at play with threaded packaging is product dispensing. If a pump or mister is not firmly secured to your packaging, that makes it tougher on your customers to use your product as intended. Threaded dispensers like ours guarantee no fumbling of lids and smooth portioning of product.

Threaded Closures for Jars and Bottles

Products of a thin, liquid consistency always run the risk of spilling. Even the tightest snap-on cap may not be air-tight enough for a horizontal soap dispenser.
Make it easy for your customers. Using a threaded top is ideal when gravity works against your product.

The threading ensures a tight seal, prevents spills and helps your product last longer in the customer’s hands — encouraging a repeat-purchase.

Below, you’ll find a chart of our picks for threaded product closures, their benefits, and the industries they accommodate.

IMAGE	OUR PRODUCT	BENEFITS	INDUSTRY
	Metal Screw Cap	Prevents airflow, polished design.	Candles
	Plastic Screw Cap	Prevents airflow, practical & smooth design.	Bath & Body
	Orifice Reducer	Use under lids or caps, prevents over-pouring.	Bath & Body
	Classic Pump	Dispenses even portions.	Hand Soaps, Sanitizers & Lotions

Non-Threaded: Corks and Snap-On Lids for Jars and Bottles

Threaded tops, such as screw caps, are best paired with threaded jars and bottles that carry air or leak-prone products. 

But for products that can be closed with a cork or snap-on lid, these unthreaded tops may be the best options. Such non-threaded closures have their unique benefits as well.

The Benefits of Non-Threaded Product Closures

A non-threaded closure is an option of convenience. It opens quicker and it closes quicker. And it might make a hollow, echoing sound that the customer is used to hearing when they open similar containers. 

Consumer experience is everything, and easy access is a step in the right direction.

Below, you’ll find a chart of our picks for threadless closures, their benefits, and the industries they accommodate.

IMAGE	OUR PRODUCT	BENEFITS	INDUSTRY
	Natural Bamboo Lid	Tight seal, light & refined design.	Candles, Bath & Body
	Tapered Agglomerated Cork	Keeps product dry, rustic & traditional design.	Candles, Bath & Body
	Snap-On Cap	Easy opening, modern & simple design.	Bath & Body
	Stainless Steel Metal Pourer	Controllable pours, slick design for bars or liquor cabinets.	Dish & Hand Soaps
	Stainless Steel Metal Pourer With Cap	Controllable pours, smooth & functional design.	Dish & Hand Soaps

The remainder of this article will focus on specific industries, explaining why the product closures that cater to them do so effectively.

Choosing the Right Lid for Your Candle Jar

Every good candle has a tight seal to keep the fragrances fresh. 

The candle lid should also be easy enough to open, but tight enough to keep consumers from smelling the candle after they’ve closed it. A rubber, plastic or foam liner helps if the fit isn’t secure as is. 

Metal, glass, and bamboo all have a refined look to well-suit your candle. In particular, a metal screw cap can look amazing on your candle. 

Alternatively, glass or bamboo lids also look great. In place of simplicity, they have more of an esteemed-yet-rustic appearance than the metal top.

The Best Jar Lids for Bath Salts

In place of cork, you might prefer the look of a metal screw cap. Ours are all lead-free, BPA-free, and recyclable. They have a simple but polished design, making your product standout amongst the competition.

Dispensing Pumps for Soap, Hand Sanitizer and Lotion Bottles

For these industries, it’s a matter of being practical. People want to access thicker liquids like soap, hand sanitizer and lotion without making a mess. No one wants to scoop hand sanitizer out of a jar or shake a wide-mouth bottle of soap into their other hand.

Dispensing pumps are the ideal, and probably the only good, closure to use with these types of products. 

For obvious and unfortunate reasons, hygiene is a hot market right now. But don’t make your product the last one to leave shelves just because you didn’t think about the packaging.

Screw Caps and Corks for Jars and Bottles

To the consumer, it’s no secret that without proper sealing, products run the risk of spilling or leaking. 

You want an air-tight closure on the bottle, but you probably want a minimalist look here. A metal or plastic screw cap will serve you well. The threading keeps liquid from leaking out, and a plastic or rubber liner keeps air from getting in.

Of course, many products use corks for their bottles or jars. Especially if you’re branding “naturally-sourced” or “locally-produced,” the traditional cork is a fine option.

The Best Pour Spouts

Consumers love the idea of decorative soap bottles.  Accenting a kitchen or bath with a decorative hand soap or dish soap bottle with a unique pourer is something to make your product line stand apart.

The consumer wants to control how much they’re pouring. While this is doable with just an open-mouth bottle, it’s nowhere near as easy or satisfying as it is to watch the flow dispensing from a pour spout.

Our stainless steel pourer is perfect for non-beaded soaps.

Misters, Spray Tops, and Diffusers for Your Fragrances

Fragrances are all about preference. Whether it’s perfume, aerosol, incense or essential oils, everyone has their own palette. But naturally, the closure you want for your fragrance package depends on what kind of fragrance you’re selling. 

Be sensible here — how much fragrance do your customers want in one spray? 

Misters are best for potent fragrances where the user wants a minimal amount. For body fragrances, this is perfect.

Some folks take cologne straight from the bottle’s mouth, but it’s safe to assume most customers wouldn’t run the risk of soaking their skin. Spray tops work best for products where the spray volume is a little more noticeable. 

If you’re selling reed diffusers, our wooden diffuser tops are a great way to extend the fragrance from the neck of a bottle. Wood tops bring diffusers to elegant heights while still dispersing enough fragrance for the room.

The Best Lids, Caps, and Tops for Jars and Bottles

We do hope this guide has helped you make a more informed decision about picking the right closure for your product. Just remember, the customer’s experience with your product is a top priority. 

If you have a good product, it deserves good packaging! And no matter what type of cap or lid you’re in the market for, Nashley Glass Packaging has you covered.

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Glass packaging has never been more popular as more brands and businesses are looking for more sustainable options to use in their products and packaging. The current scope of the glass packaging market is estimated to be valued at $12.36 billion dollars between 2021-2025 with the various industries including food and beverage, pharmaceutical, and personal care packaging. As we begin planning marketing strategies and product launches, we’re examining the forecast for glass packaging trends in 2022.

The Glass Industry Is Going Sustainable

Typical glass packaging options include bottles, jars, ampoules and vials, and cartridges which are used across the segmented industries. The varied use of glass packaging makes it a popular item and a consumer favorite with socially conscious customers like millennials who have proven to support companies that demonstrate they care about their effect on society.

One of the key factors that is changing the glass packaging landscape is sustainability and eco-friendly options for products. Sustainable packaging can vary across each industry, but all boils down to sourcing, developing, and using packaging solutions that have a minimal impact on the environment. Incorporating sustainable packaging into your products can not only help reduce your carbon footprint, but increase brand loyalty, expand your customer base, and lower your shipping costs.

Glass packaging has proven to be a sustainable option because it is non-toxic and does not have any chemical additives that can dilute the quality of the product. The current landscape of the glass market has seen the most innovation in the pharmaceutical and cosmetic industries which have gone to great lengths to adapt the production of glass packaging for their products. During the pandemic, pharmaceutical quality glass became an essential part of packaging and production of the COVID vaccines and shipment to other countries.

The beauty industry saw major brands like Chanel opting for environmentally responsible packaging with a lighter weight glass and organic ink to reduce their carbon footprint. The act of recycling has become another crucial aspect of the sustainability movement since recycled glass can be used to make bottles and jars. While the act of sustainability has become a game-changer for the glass packaging industry, there are more emerging trends coming out this year.

Packaging Trends to Watch in 2022

Trends can feel fleeting, there here one day and gone the next. However, the glass industry is finding new and innovative ways to reinvent itself. The beauty industry is consistently trying to meet consumer demands to create new product packaging and to meet growing concerns over being more eco-friendly. This year we’re going to a shift in beauty and cosmetics making a move towards “glassification” by moving away from plastic and switching to glass products for luxury items like fragrance bottles.

With the skincare industry growing 4.4% between 2019-2025, consumers are looking to focus on natural and organic options and that means packaging that won’t dilute the product with toxins and allergens. This will challenge glass manufacturers to meet the demand for luxury glass bottles with new shapes like inner and outer molded glass and designs evoking sensuality.

Food & Drink Packaging Trends

The global growth of glass trends has also expanded to containers in consumer goods like alcoholic beverages and the food industry. Glass bottles have been on the rise since 2020 and the increased consumption of alcohol, carbonated drinks, and bottled water has resulted in more brands investing in glass over plastic or metal.

The global pandemic has also had a direct effect on the consumer need for more hygienic options to hold food which has led to an increase of glass packaging in bottles, jars, and tableware. Glass is reusable, recyclable, and is a safer alternative to plastic. We’ll see more businesses looking to blend the consumer demand for sustainability with the benefits glass packaging can bring to their brands.

How to Innovate Glass Packaging With Design

While many industries will move towards using glass packaging with their products, they will need show-stopping designs to grab the attention of their target audience in their market. Product packaging can be the make-or-break decision for consumers who are on the fence about where they want to invest their dollars. Currently, 70% of buying decisions are made in-store which means your products have the ability to truly influence a consumer through branding.

This year glass packaging will focus on how to create designs that help enhance branding with retro designs, gradient colors, and storytelling. Branding is a pivotal aspect of telling your audience who you are and what you are selling. 2022 will see an increase in packaging designs that include geographic and cultural influences to help convey the brand story.

Depending on the industry, there are limits to the types of designs used on the bottle but propel businesses to get creative instead of hindering them.

Nostalgic Packaging Trends

Nostalgia is coming back in style. Incorporating popular 2022 design trends such as text-centric design, 90s and 2000s nostalgia is a fun way to change your branding templates this year.

Text-centric designs will encourage businesses to focus on typography instead of imagery and illustration to fill the white space of labels or packaging. If you’re feeling nostalgic, early Y2K aesthetics will bring genres of punk, pop, grunge, and experimental designs that are appealing to a younger demographic.

Global fashion is also having a large influence on glass design by scaling down on “in your face” branding and using gradient colors for a more minimalist aesthetic to the design. With so many options to consider, there are several design trends you can use in your business to help strengthen your connection to your customers.

Conclusion

Regardless of which design or trends you choose to pursue, various industries are discovering new and exciting ways to change their glass packaging. Glass manufacturers should look to create their bottles, jars, etc. to meet the needs of the brands and businesses who will soon be clamoring to make the big switch in their products.

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